Off-Page SEO Techniques
Off-Page SEO Techniques
Evaluate the Page’s Backlinks
The first item you should focus on when working through the
off-page SEO checklist for existing website content is to
evaluate the page’s current backlink profile.
Analyzing the backlink data for the URL will give you a basic
understanding of how that off-page SEO metrics compare to
the top-ranking competitors in terms of the quality, strength,
and number of incoming links.
Remove Low-Quality Links
The next step you to follow for improving off-page SEO for
your web pages is to remove any low-quality links that are
pointing to the page.
Assess the Link Profile of the Backlinks
Another important step you’ll find in the downloadable off-
page SEO cheatsheet is assessing the link profile for the
backlinks pointing to your web pages.
This checklist item is important because you want the highest
quality inbound links to your content to help increase its
ranking positions in the SERPs.
Fix Broken Incoming Links
A good practice you should conduct on a routine basis for
off-site search engine optimization is to monitor the 404 errors
on your website.
Monitor the Backlink Numbers
If you’re serious about off-page optimization, then you need
to monitor your website’s backlinks on a monthly basis,
especially for your most important web pages. The reason
backlink monitoring is crucial for off-page SEO is because you
need to know if the page is generating more organic links or
losing incoming links over time.
Share Links On Social Media
Social media link building is another good strategy to use for
off-site optimization. Not only are these instant backlinks you
can create for the target page, but these links also amplify
the reach of your target audience.
There’s a strong correlation between the number of social
shares a web page gets and the ranking positions the URL has
in Google for its SEO keywords.
Use Content Curation Sites
Another set of sites you’ll find in the template for off-page SEO
are referred to as content curation sites. These sites are free to
join and enable you to curate your own lists of content by
saving the URLs. This process generates an instant backlink
and allows others who follow you on the platform to discover
content you’re interested in.
Produce a Relevant Video for YouTube
YouTube is a high Domain Authority (DA) website that gets
more than 100 million visits per day. Also, there are many
search terms that have YouTube video content ranking in the
top positions.
Record an Audio File for Podcasting Sites
Audio files are another good asset you can use for off-site
optimization and work similarly to the YouTube strategy
mentioned previously. All you have to do is record an audio
file of you reading the article content word-by-word,
summarizing the key concepts, or exporting the audio version
of your YouTube video to upload as a raw file to podcast
sharing sites like Stitcher, Google Podcasts, Apple Podcasts,
Sound Cloud, etc.
Design an Infographic for Backlinks
Infographics can be a great resource for creating higher-
quality web pages as well as work as link bait to acquire more
natural backlinks for off-site SEO. In fact, if you follow Semrush
on Twitter, you’ll see this popular SEO software company using
infographics in this exact manner.
Create a Slideshow for Presentation Sites
Another common link building method you’ll find in the
template file is the practice of creating a slideshow that
summarizes the key points of the web page in a PowerPoint
(PPT) or Google Slides and sharing it on presentation sites like
SlideShare, Microsoft Sway, and Speaker Deck. See this list
of PPT submission sites for more recommendations.
Generate a PDF for Document Sharing Platforms
According to Google’s Search Central documentation on
PDF files, “links in PDF files are treated similarly to links in HTML:
they can pass PageRank and other indexing signals, and we
may follow them after we have crawled the PDF file.” Plus,
links in PDF files cannot currently be tagged as nofollow links;
meaning that hyperlinks you create in PDF files are dofollow
links that help boost your off-page SEO signals and rankings in
the SERPs.
Submit a Press Release About the Page
A press release is an official statement delivered to members
of the news media for the purpose of providing information,
creating an official statement, or making an announcement
directed for public release.
Send the URL to Industry Influencers
A core part of your off-page SEO strategy should be to inform
influencers in your niche about new content you’ve published
that may be of interest to their audience. If you never share
the URLs with those people, then they may not come across it.
Contact the People Mentioned or Quoted In theleartic
One of the top strategies in our guide on how to optimize
content for SEO is to make the page more link worthy. And
one way to do that is by including quotes by industry experts
to enhance the credibility.
Use Guest Posting for Off-Page SEO
Guest posting is the process of writing a blog post for another
website and including a link back to your site in the article.
Guest blogging is good for SEO because it increases
exposure, authority, and backlinks for your website.
Conduct a Competitor Backlink Gap Analysis
A competitor backlink gap analysis is a method used to
identify websites and web pages that are linking to your
competitor’s content. This analysis helps you figure out which
sites your competitors have links on that you don’t, and which
links have the most powerful off-site SEO metrics so you can
map out a list of new link building opportunities.
Use HARO for Link Building
Help a Report Out (HARO) is a free service that connects
journalists and writers with sources. After signing up, you’ll get
daily emails with websites looking for quotes and opinions on
topics that can get your brand featured along with a
backlink.
Find Relevant Resource Pages for Backlinks
Many websites have resource pages that include links to
other valuable websites. You can find these opportunities and
then reach out to the site owners and ask if your URL can also
be listed.